By leveraging volunteered sentiment data from real fans, Insights brings precision and depth to the traditionally “fuzzy” exercise of psychographic profiling.

Understand how popular your topic of interest is, what lists it ranks highest on, what else its fans are drawn to, and even how sentiment surrounding it has changed over time.

From informing creative decisions, to increasing media buying efficiency, to increasing reach, Insights can reduce waste and improve results at each stage of your campaign.

Thanks to Insights’ intuitive interface, you can start uncovering exciting connections without the need for extensive training.