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Ranker is the YouTube of Opinions for Influencers

RankerInfluencersYouTube has created stars that are more popular than their mainstream counterparts and who leverage their videos into millions of dollars in annual revenue.  The success of many popular social media channels is based on providing opinions about topics like  toys, video games, or outfits whether on youtube, twitter, or instagram.  Most influencers have a presence on multiple online media channels and Ranker offers a unique way to broadcast opinions, via the ranked list, which would otherwise be an awkward fit for existing channels.  With over 20 million unique visitors each month consuming Ranker lists, Ranker is a unique platform for extending an influencer’s online presence.  Here are a few specific ways that an influencer can leverage Ranker into even greater influence.

1) The simplest use of Ranker is to post a ranked list of your opinions.  Where else could the Iron Sheik post his 8 favorite places in New York or 5 biggest jabronis?  For far less effort than would be necessary for a YouTube video or Tumblr post and in a far easier and more cohesive format to digest than a series of twitter or instagram posts, influencers can post a ranked list of their favorite musicians or most ridiculous movie scenes.

2) Many influencers are actually items on specific Ranker lists, and a great community-building exercise is to ask one’s audience to help influence the list, which also implicitly tells your audience about the quality of your work and explicitly tells other visitors to that list that you should indeed be ranked higher.  Examples include: Fans of Outlander working together to move Outlander up on our list of current tv shows or Ice T promoting his ranking on Best West Coast Rappers.

3) Lastly, fans often appreciate that you care about their opinions and so another unique way to use Ranker is to ask your fans a specific question, which naturally generates a ton of engagement, data, and comments.  For example, you can see here how Tim Howard generates organic engagement by asking his fans who they think is the Best Soccer Player of All-time.

As the world’s biggest source of crowdsourced opinions, Ranker is a natural place for influencers to make their opinions known, promote positive opinions about the influencers themselves, and solicit their fans’ opinions, and we would especially love to work with influencers who would like to take advantage of our unique platform in these ways.

– Ravi Iyer

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The List of the Week: September 11, 2011 Edition

Time for another look back at the lists that mattered this week on Ranker.com. Might be a big of a somber post, in light of the 10th anniversary of the September 11th terrorist attacks. Just seems wrong to delve into the usual list of the week round-up style hilarity. (I know, I know, hilarity isn’t even a strong enough word… but I’m trying to be serious here.)

Ranker community members noted the tragic events of 10 years past this week with several compelling lists, from this collection of films looking at the events of 9/11 to a trip through the history of US conspiracy theories, including the arguments that, and I quote, “9/11 was an inside job.”

Also, don’t miss this list of the ways 9/11 changed how we talk, a look at phrases and concepts introduced to daily American life by the events of 9/11. (Including that old favorite, “if _______, then the terrorists will truly have won.”

There were some other happenings this week worthy of Ranker lists.

For one, “Bucky Larson: Born to Be a Star” at long last hit movie screens, and the acclaim was universally absent. In fact, with a current rating on Rotten Tomatoes of 0%, it’s safe to say that the film is the worst-reviewed of 2011. (Really saying something…) Exactly HOW unfortunate and joke-free is “Bucky Larson”? Here’s a sampling from Ranker’s list of The Worst Bucky Larson Reviews:

“You may or may not laugh, but at least you’ll be closer to death and no better for it.” — Rob Humanick, Slant Magazine

Ouch.

In other entertainment news, “Curb Your Enthusiasm” signs off from its 8th season tonight, prompting Ranker users to look back on the best-ever premium cable shows. Curb is currently coming in at #3. Who’s doing better? Check out the list and see, why don’t you?


What? Stop looking at me like that!

Earlier this week, in a surprise move, Google purchased dining guide publishers Zagat for an undisclosed sum. (Our sources say $300 billion, which is why we stopped listening to them a while back.)

This makes over 100 other companies that have been gobbled up by the search giant in the past few years. But what were Google’s best-ever acquisitions? Leading right now? DODGEBALL! No, just kidding. It’s YouTube. And come on… it can’t be that hard to see why…


Awwww, how cute. I’ll give you $300 billion!

Finally this week saw the return of NFL football, when it seemed so close to being called off completely. And what better way to celebrate America’s game to Sunday afternoons than voting on and nominating your picks for the Greatest Running Back of All Time. Come on, give it a try. It’s one of the few times in life you’ll be able to give OJ Simpson a thumbs up and still feel good about yourself.

And with that, we’re signing off from another look back at the Ranker lists of the week. Be safe out there.

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No Running Near Today's List of the Day

Remember all those seemingly-obvious, stupid signs you’d always see as a kid that made you think “why the hell do they even need that sign?” 

Well, the people in today’s list of the day are the reason why these signs exist.

Exhibit A:

Exhibit B:

So here, on this wonderful summer day, as if you’re not already insecure/terrified enough in your swimming trunks, are the 25 Greatest Pool FAILs of All Time.

What is it about swimming areas that makes people into daredevils? Why is it that, all of a sudden, when some people are surrounded by water and people they want to bang, they think that they can pull off moves that professional stuntmen would charge extra for? I think we can all agree with user Robert Wabash: movies are most likely to blame. 

Not all of us can be Golden Gods.

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It's the List of the Day's Moment

So, not sure if you’re keeping up with all the latest news on the Internet, but it seems YouTube darling and expert day-identifier Rebecca Black has come to the difficult decision to run for the Republican presidential nomination. NO! Where did that even come from? She’s actually leaving her Anaheim, CA, high school early, and will continue her studies at home under the careful tutelage of her mother.

Why? Probably because getting to high school took so long! (She could never decide which seat to take. Hey-o! See what I did there?)

Guh, that joke’s practically older than ME at this point. Although, to be fair, so is 90% of the food in your refrigerator.

In all seriousness, though, Black has partially blamed excessive bullying from her classmates for her early departure from high school. And I quote:

“When I walk by they’ll start singing ‘Friday’ in a really nasally voice,” she told Nightline. “Or, you know, they’ll be like, ‘Oh hey, Rebecca, guess what day it is?’”

Bastards!

Anyway, the Rebecca Black incident brings to mind all of the myriad other Internet and YouTube celebrities who have been bullied over the years. Like everyone’s favorite troubled online soul, the Star Wars Kid, or Britney Spears fanboy-turned-pornstar Chris Crocker.

Or, for that matter, the mysterious and alluring Boxxy, who was essentially forced off the Internet after developing such an intense following on message boards like 4Chan.

            Don’t worry, we don’t really get it either.

For most of these individuals, there was light at the end of the tunnel, and the bullying eventually gave way to a kind of grudging Internet respect. So take heart, Rebecca! Oh, and please stop recording horrible, horrible songs. That’s not bullying. Just honestly.

[DISCLAIMER: Obviously, we at Ranker do not endorse bullying, or even cyberbullying for that matter. I mean… Come on… Grow up.]

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On Any Given List of the Week

Well, it’s Sunday afternoon again, and you all know what that means… time to get WASTED. But first, I’ve got to put up this post of all the great lists that went up on Ranker this week. What a drag, right? I mean, yes, Ranker has a ton of relevant, newsworthy lists that get built by users pretty much every day, sure, and it’s my job to feature and help draw attention to them. But Sundays are for relaxing poolside with the tequila and margarita mix I stole from the CEO’s wet bar when he invited us over for a BBQ last Friday.

Hang on, I think I may have gotten this intro swapped with my daily LiveJournal post. Oh well, no time to edit, ON TO THE LISTS!

Football Returns!

Well, not yet. That would be a really long season. Some of those guys probably wouldn’t make it. But it WILL return soon, because the players and owners have finally come to an agreement about raising the debt ceiling. (I’m pretty sure I have that right.)

Where do you think he got that tan? 3 hours of daily footwork and tackling drills.

And Ranker users were getting PUMPED, especially with all the last-minute deals and trades being announced every day. FrankieFrank threw together a collection of the most promising teams going into the new 2011 season. Hardtack contributed a ranking of the 25 Best All-Time Quarterbacks. And finally, it wouldn’t be an football off-season without a few dozen NFL player arrests. And thankfully, the temporary NFL Lockout was no different. I mean, what do you expect when you invite all your rowdy friends over on a Monday? Someone’s going to jail!

Late Summer Movies! Those Are Always Good!

The summer movie season kept right on rolling with a bunch of big new releases.

Included was an adaptation of the graphic novel “Cowboys & Aliens” from Jon Favreau, director of “Iron Man,” “Elf” and the underseen “Made,” in which Vince Vaughn plays perhaps the most irritating character in any contemporary comedy. The film was a relative disappointment at the box office this weekend, perhaps because once you’ve heard the title, you’ve basically seen the movie already.

OK, so this comic Western didn’t work out, but that shouldn’t stop Hollywood from moving forward with “Three Amigos 2,” right? Who’s with me??!?

Also opening this weekend, the big screen adaptation of another group of charming comic book characters. Of course, I’m talking about “The Smurfs,” whose story was finally brought to the screen by the esteemed director of “Scooby Doo,” “Home Alone 3” and, of course, “Beverly Hills Chihuahua,” Raja Gosnell. Presumably, he managed to squeeze in the production of the film between punching Orson Welles’ corpse and defecating on the last remaining master print of Buster Keaton’s “Steamboat Bill Jr.” Smurfy.

VidCon!

Not all con-ned out after Nerdy Gras last weekend? Then perhaps you took in the YouTube conference, VidCon, that just wrapped up in Los Angeles. The event featured panels and performances from YouTube’s best and brightest, including special effects wizard Freddie Wong, remix masters The Gregory Brothers and the gangsta gourmands of Epic Meal Time.

Needs more Jag Daggniels if you ask me

For more YouTube awesomeness, I recommend these lists of Disney mash-up legend Pogo’s greatest hits and everyone’s favorite cat-made-of-Pop Tarts moments on our Nyan Cat roundup.

Live Every Week Like It’s Shark Week

Yes, another Shark Week is upon us, which means night after night of documentaries in which people foolishly climb into cages next to sharks, for fun, because we all know that taunting wild animals with 18 rows of teeth can’t possibly end poorly for anyone.

The list inspired – naturally – a collection of the 20 Best Pop Culture Sharks of all time. (Yes, yes, before you get all excited… Sharktopus made the list… What is this, amateur hour?)

Oh my goodness sorry I totally didn’t see you sunbathing there! This is really awkward now. I guess I should probably just eat you.

Also included? The shark that Fonzie famously jumped, giving rise to the phrase “jumping the shark,” for when a TV show wears out its welcome. Or a blog post, for that matter. I can take a hint.

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Today's List of the Day is a Little Tipsy

Have you ever cooked while drunk? I think the majority of us enjoy a drink here or there while preparing our most delicious meals, but Hannah Hart of the popular web series My Drunk Kitchen takes it to whole other level. And that level is hard to beat.

Not is not only is she a friend of Ranker, but she has recently received a lot of attention for her charming videos where she runs a cooking show for beginners while completely inebriated. The results are hilarious

While some people can’t quite control their drinking

Hannah Hart brings a wit, charm and elegance to drinking alone, cooking and having some “you” time that can usually only be found in cartoons.

She’s also been getting a lot of attention from some great LGBT blogs like AfterEllen. So, in honor of one of the greatest new web series on YouTube, our list of the day is a votable list of The Very Best of My Drunk Kitchen (Videos). Bon appetit.