On today’s The O’Reilly Factor (video below), Bill O’Reilly lamented the fact that he was only #10 on Ranker’s Most Annoying TV Hosts list and decided that he would make it his New Year’s Resolution to become the #1 most annoying person on our list. While I may not share O’Reilly’s politics, I like him as a person, even as he does annoy me from time to time, and would like to help him reach his goals. I enjoy working with the Ranker dataset as it lets me answer very specific questions, like whether people who think the show 24 is overrated are also convinced that George W. Bush was a terrible person—or, in this case, I can study the people who specifically disagree that O’Reilly is annoying, in the hopes that O’Reilly can find these people and work to annoy them more.
Who does O’Reilly need to work harder to annoy? From our opinion graph of 20+ million edges, (so named because we can connect not only vague “likes” or “interests,” but specifically whether someone thinks something is best, worst, hot, annoying, overrated, etc.), we have hundreds of specific opinions that characterize people who don’t find O’Reilly annoying. Here are a chosen few findings about these people:
People who are NOT annoyed by O’Reilly tend to…
– find liberals like Jon Stewart, Rachel Maddow, and Bill Maher annoying.
– believe that John Wayne and Humphrey Bogart are among the Best Actors in Film History.
– enjoy movies like The Sound of Music and Toy Story.
– watch America’s Got Talent, Cops, Dirty Jobs, Deadliest Catch, Home Improvement, and Extreme Makeover: Home Edition.
– listen to Lynyrd Skynyrd, Boston, and Elvis.
– enjoy comedians like Bob Hope, Jeff Foxworthy, Joan Rivers, and Billy Crystal.
– be attracted to Carrie Underwood, Jessica Simpson, Brooklyn Decker, and Sarah Palin.
Thanks to big data, these audiences are all readily targetable online—and if O’Reilly really wants to annoy these people, he might want to study our biggest pet peeves list for ideas (e.g. chewing with his mouth open might work on TV). We hope this list will help O’Reilly with his ambitions for 2015, and please do reach out to us if you need more market research on how to annoy people more.
– Ravi Iyer