YouTube has created stars that are more popular than their mainstream counterparts and who leverage their videos into millions of dollars in annual revenue. The success of many popular social media channels is based on providing opinions about topics like toys, video games, or outfits whether on youtube, twitter, or instagram. Most influencers have a presence on multiple online media channels and Ranker offers a unique way to broadcast opinions, via the ranked list, which would otherwise be an awkward fit for existing channels. With over 20 million unique visitors each month consuming Ranker lists, Ranker is a unique platform for extending an influencer’s online presence. Here are a few specific ways that an influencer can leverage Ranker into even greater influence.
1) The simplest use of Ranker is to post a ranked list of your opinions. Where else could the Iron Sheik post his 8 favorite places in New York or 5 biggest jabronis? For far less effort than would be necessary for a YouTube video or Tumblr post and in a far easier and more cohesive format to digest than a series of twitter or instagram posts, influencers can post a ranked list of their favorite musicians or most ridiculous movie scenes.
2) Many influencers are actually items on specific Ranker lists, and a great community-building exercise is to ask one’s audience to help influence the list, which also implicitly tells your audience about the quality of your work and explicitly tells other visitors to that list that you should indeed be ranked higher. Examples include: Fans of Outlander working together to move Outlander up on our list of current tv shows or Ice T promoting his ranking on Best West Coast Rappers.
3) Lastly, fans often appreciate that you care about their opinions and so another unique way to use Ranker is to ask your fans a specific question, which naturally generates a ton of engagement, data, and comments. For example, you can see here how Tim Howard generates organic engagement by asking his fans who they think is the Best Soccer Player of All-time.
As the world’s biggest source of crowdsourced opinions, Ranker is a natural place for influencers to make their opinions known, promote positive opinions about the influencers themselves, and solicit their fans’ opinions, and we would especially love to work with influencers who would like to take advantage of our unique platform in these ways.
– Ravi Iyer