A Psychographic Interests Platform

In today’s fragmented world, psychographic profiling is more important to marketers than ever. Yet the art of figuring out how to effectively reach and convert audiences remains a daunting task. Ranker Insights brings precision and depth to what has typically been the very “fuzzy” exercise of psychographic profiling.

Each month over 35 million people visit Ranker to cast their votes on thousands of online polls about Films, Celebrities, TV, Music, Sports, and more, providing a treasure trove of proprietary self-reported preference data across 1.1 million interests.

Powered by Ranker’s unprecedented data collection engine, the Ranker Insights platform was developed to provide data-driven audience insights, both at scale and in precise context. Contact us to learn more about how we can work with you on a custom API basis.

Ranker Insights has made a portion of its data available for free here.