Staff in Market Research
Maxim Magazine is at it again, recently publishing the 2012 edition of its annual Hot 100 list of the year’s sexiest lady types. And while most of the talk surrounding the list has centered on the inclusion of sexy non-lady type Stephen Colbert, here at Ranker, we’re far more interested in digging through the data looking for interesting tidbits. (Seriously, we just read Maxim for the articles, guys.)
Fortunately, Ranker user Greg had the foresight to ask our readers who they thought SHOULD have made the cut for the 2012 Maxim Hot 100 list. You can find his list, and the Ranker community’s results, right here, and rather surprisingly, the “Ranker Hot 100″ differs greatly from the Maxim version (which was also based in part on Maxim reader polling.)
And here is the Top 10 chosen by Ranker voters:
Kind of surprisingly, the lists only have 3 out of 10 women in common. Olivia Wilde was first choice among Ranker voters, and came in 5th in the Maxim list. Megan Fox just eked into the Ranker Top 10 in 10th place, while Maxim readers had her a bit higher at 8. And Mila Kunis landed in 3rd place on BOTH lists, clearly the safest possible pick for the bronze medal.
So that’s KIND of interesting, but we thought a deeper look at some of the Maxim picks and Ranker picks might give us even more insight. Specifically, we sort of wondered if we could tell the differences between the tastes of Maxim and Ranker readers and voters. And not just taste in women, but movies and TV as well.
Step One was to do some quick data analysis of votes for women who made the Ranker list and the Maxim list, and compare and contrast the results. To do this, we plugged all of the ladies listed above – the Ranker Top 10 and Maxim Top 10 – into our data comparison tool. This tells us all sorts of deep information about how users who have voted these people “up” in Ranker’s “Hot 100″ (meaning they find them attractive) feel about other women, about TV shows, about movies, even their picks for favorite foods and bands.
(Just to clarify, we’re always talking about “odds” here, not certainty. If you like Katy Perry, we think there’s a 784% increased chance you’ll also like Kate Upton vs. a random person with no interest in Katy Perry. But it’s not a guarantee. You’re still your own person with free, independent will. For now.)
In fact, the first and most obvious thing we learned is that EVERYONE, and we mean EVERYONE, loves them some Kate Upton. We barely looked up any women at all whose fans hadn’t also identified Kate Upton as a personal favorite. It’s pretty rare to find anything approaching a “unanimous” decision when it comes to votes in Ranker. We’re talking thousands of people individually voting on thousands of lists containing tens of thousands of items. Yet the acclaim for Ms. Upton approaches the popularity of things like oxygen and drinkable water.
Some other women were popular among both Maxim favorites AND Ranker favorites. She didn’t make the Ranker Top 10, but Adrianne Palicki certainly has some fans on our site. Jennifer Lawrence – #6 on Maxim’s list but #16 on Ranker – was also popular with pretty much everyone. And up-and-coming TV star Krysten Ritter of “Don’t Trust the B—- in Apartment 23″ semi-fame also showed up a decent amount. (Other women popular with just about everyone included Alison Brie, Bar Refaeli, Kristen Bell, Kate Beckinsale and Brooklyn Decker.)
There were some STRONG disagreements, however, to compliment the universal love for The Upton. Maxim fans STRONGLY took issue with the popular Ranker picks Adriana Lima, Blake Lively and Natalie Portman. In fact, NONE of the women in Maxim’s Top 10 had fans who also liked Adriana Lima. NOT ONE.
As well, Ranker fans took issue with Maxim’s selection of Katy Perry and Olivia Munn. Neither of these women were particularly popular with fans of the Ranker Top 10, and in fact, Olivia Munn actually had negative results in a few cases. (Meaning people who like Kate Beckinsale and Natalie Portman are significantly less likely than an average person to like be a Munn fan.) People who tend to agree with the Ranker Top 10 also aren’t too crazy for Emma Stone or Malin Akerman, which is kind of surprising, given their overall sexiness and popularity. (Who doesn’t like Emma Stone? COME ON!)
Some more quick observations to justify spending hours researching the tastes of people who like hot ladies…
– Maxim fans love Martin Scorsese films and TV shows. “Boardwalk Empire” was STAGGERINGLY popular with people who liked Olivia Munn and Jennifer Lawrence. (You’re about 400% more likely to enjoy it if you also enjoy looking at these women.) “Casino” and “Goodfellas” also showed up frequently in this group. True, fans of some of the Ranker picks – especially Natalie Portman – also cited Casino as a favorite – but not in numbers that were as overwhelming.
– Maxim readers seem to have a strong affinity for ’90s animation nostalgia. “Tiny Toon Adventures” and “Alvin and the Chipmunks” were apparently large, significant cultural touchstones for this group. (Your random fact of the day: People who like Katy Perry are nearly 2000% times more likely to love “Tiny Toon Adventures” than non-Katy Perry fans. Do with that information what you will.) Voters who preferred the Ranker Top 10 list also dug ’90s nostalgia – “Gremlins” seemed to pop up a lot – but didn’t share the love of “Tiny Toons.”
– Lots of voters from both groups enjoyed “House” and “Louie” and NBC’s sitcoms, “30 Rock” and “Community” in particular.