by    in Data Science, Market Research

Better Data, Not Bigger Data – Thoughts from the Data 2.0 Conference

As part of our effort to promote Ranker’s unique dataset, I recently attended the Data 2.0. conference in San Francisco.  “Data 2.0.” is a relatively vague term, and as Ranker’s resident Data Scientist, I have a particular perspective on what constitutes the future of data.  My PhD is in psychology, not computer science, and so for me, data has always been a means, rather than an end. One thing that became readily apparent at the first few talks I saw, was that a lot of the emphasis of the conference was on dealing with bigger data sets, but without much consideration of what one could do with this data.  It goes without saying that larger sample sizes allow for more statistical power than smaller sample sizes, but as the person who has collected some of the larger samples of psychological data (via YourMorals.org and BeyondThePurchase.org), I have often found that what holds me back from predictive power with my data is not the volume of data, but rather the diversity of variables in my dataset.  What I often need is not bigger data, it’s better data.

The same premise has informed much of our data decision making at Ranker, where we emphasize the quality of our semantic, linked data, as opposed to the quantity.  Again, both quality and quantity are important, but my thought going through the conference was that there was an over-emphasis on quantity.  I didn’t find anyone talking about semantic data, which is one of the primary “Data 2.0.” concepts that relates more to quality than quantity.

I tested this idea out with a few people at the conference, framed as “better data beats better algorithms” and generally got positive feedback about the phrase.  I was heartened when the moderator of a panel entitled “Data Science and Predicting the Future”, which included Alex Gray, Anthony Goldbloom, and Josh Wills, specifically proposed the question as to what was more important, data, people, or algorithms.  It wasn’t quite the question I had in mind, but it served as a great jumping off point for a great discussion.  Josh Wills, who worked as a data scientist at Google previously actually said the following, which I’m paraphrasing, as I didn’t take exact notes:

“Google and Facebook both have really smart people.  They use essentially the same algorithms.  The reason why Google can target ads better than Facebook is purely a function of better data.  There is more intent in the data related to the Google user, who is actively searching for something, and so there is more predictive power.  If I had a choice between asking my team to work on better algorithms or joining the data we have with other data, I’d want my team joining my data with other data, as that is what will lead to the most value.”

 

Again, that is paraphrased.  Some of the panelists disagreed a bit.  Alex Gray works on algorithms and so emphasized the importance of algorithms.  To be fair, I work with relatively precise data, so I have the same bias in emphasizing the importance of quality data.  Daniel Tunkelang, Principal Data Scientist of LinkedIn, supported Josh, in saying that better data was indeed more important than bigger data, a point his colleague, Monica Rogati, had made recently at a conference.  I was excited to hear that others had been having similar thoughts about the need for better, not bigger, data.

I ended up asking a question myself about the Netflix challenge, where the algorithms and collective intelligence addressing the problem (reducing error of prediction) were maximized, but the goal was a relatively modest 10% gain, which was won by a truly complex algorithm that Netflix itself found too costly to use, relative to the gains.  Surely better data (e.g. user opinions about different genres or user opinions about more dimensions of each movie) would have led to much greater than a 10% gain.  There seemed to be general agreement, though Anthony Goldbloom rightly pointed out that you need the right people to help figure out how to get better data.

In the end, we all have our perspectives, based perhaps on what we work on, but I do think that the “better data” perspective is often lost in the rush toward larger datasets with more complex algorithms.  For more on this perspective, here and here are two blog posts I found interesting on the subject.  Daniel Tunkelang blogged about the same panel here.

– Ravi Iyer

by    in About Ranker

Introduction to Data @ Ranker.com

Ranker is continuing to grow, both in terms of the traffic that comes to our website and in terms of our coverage of the world of objects to be ranked.  As we grow, we collect more and more data and are only beginning to tap the possibilities of the data we collect.  If you’re interested in our data, this video will hopefully give you a quick introduction to data at Ranker.com.

by    in Data Science

The Moral Psychology and Big Data Singularity – SXSW 2012

Below is a narrated powerpoint from a presentation I gave at South by Southwest Interactive on March 11, 2012.  The point of this presentation was to explore the intersection of technology and psychology, and hopefully to convince technologists to try to use our data to examine intangible things like values.  While the talk focuses more on psychology, many of the ideas were inspired by the semantic datasets we work with at Ranker.  Working with semantic datasets puts one in the mindset of considering synergy among different fields with different kinds of data.

by    in Popular Lists

You Rank Me Right Round, Baby, Right Round

Ranker is on Google+! Finally! I know you guys are super-excited so I just wanted to get that out of the way right up top. Here’s where to find us. For those of you who like your URL’s spelled out, for copy-and-pasting purposes (and what 80 year olds DON’T?), it looks like this:

http://plus.google.com/109649088883131737221

Yes, it took Google months to come out with pages for brands, companies and websites. And then when we get them, it’s impossible for customize or personalize. Why does it need so many numbers? Is Robert Redford and his team, armed with the world’s most sophisticated code-breaking software, attempting to access my Google Plus account and mess with my circles?

It’s not just a codebreaker, Lon. It’s THE codebreaker.

Sorry, Sundance.

Anyway, you REALLY should follow Ranker on G+, my previous cynicism of the prior paragraph aside. We’ll be sharing all sorts of interesting lists and blog posts and site updates over there as they happen, and it’s going to be a bit more random and offbeat than the Facebook and Twitter feeds. (Which you should be following as well! Obviously!)

And if you’d like to follow other people BESIDES Team Ranker… for some reason… we can help there, too.

Here’s a great guide to finding comedians on Google+, including the “Nerdist” himself, Chris Hardwick, Comedy Central host Daniel Tosh and even… wait for it… “Whitney” co-star Chris D’Elia! He’s the guy with the beard who always looks bemused by Whitney’s wacky neuroses, shenanigans and even, dare I say, monkeyshines. Not to mention her egregious posture.

Why is she standing like that? Who stands like that? The poster makes it seem like Chris is back there wondering, “What’s going on? Are our lives being recorded for some sort of ridiculous alternate-reality humorous television show?”

We’ve also got a nice round-up of celebrities on Google Plus, from the (self-described) great William Shatner to Ashton Kutcher. (No word yet on whether Ashton is continuing to use his Google account or if he’s outsourced all of his searching to handlers. Oooohhhh, SNAP!

by    in Popular Lists

List of the Day: Best Cartoon Characters of the 90's

Ah nostalgia! There is nothing quite as glorious as sitting back and remembering the good ol’ days. Something about thinking back on your childhood just gives you a warm fuzzy feeling like a nice cozy blanket over your heart. I love it. Which is why when I came across the Best Cartoon Characters of the 90’s list made by one of our new favorite user, Imaginary Zipper, I feel in love with it instantly.

I mean, for those of us that grew up on MTV, Nickelodeon and Saturday Morning Power Block, how could we forget the greatness of sitting in front of the TV after school and watching Ren & Stimpy, The Tick or Animaniacs. Remember when your parents used to say that cartoons did nothing but rot your brain, but then you busted out the States and Capitals Song and they had to second guess their parenting skills?

I am going to just put it out there right now. The cartoons of today have nothing on the brilliance that came from 90’s cartoons. Sure, Spongebob Squarepants can be appreciated every now and again, but that’s just one show. Most of the cartoons nowadays are just one long flashing fight scene or something incomprehensibly Japanese. (Not that there is anything wrong with foreign cartoons being passed off as American. I loved Thundercats and Transformers and know that they were made over seas.) I know I sound like an old fart, but you have to admit, there is nothing like the “Happy Happy Joy Joy” song out there today.

by    in Popular Lists

The List of the Day: Haunt My House Edition

Halloween is fast approaching, and here at Ranker we are really getting into the spirit of things. From the spider webs creeping down the walls to engulf Mike, our resident zombie, to the fridge filled with literal “finger food”, you can’t swing the office’s dead cat without hitting something that would scare grandma into the afterlife.

How do we come up with all these ghoulish ideas, I hear you asking. Well, our friend, Chef Jen has come up with a great list of Halloween Decoration Ideas to help spook your house!

Spooky House
Your house may be full of blobs, aliens and monsters year round, but Halloween is the only acceptable time to let your neighbors know.

When it comes to trick or treating most kids will just settle for going to the houses with the porch light on. Why not make your house more inviting to the little creeps and witches by putting a full graveyard in the front yard complete with bubbling cauldron and reaching hands.


The Johnson’s always have the best candy. Too bad 1 out of every 20 kids doesn’t come out.

Halloween comes but once a year, so do something special. Even if it means just covering Dad in toilet paper and having him jump out of a trashcan. It just goes to show that even a good DIY Halloween decoration can be better than the $100 store-bought one.

by    in Pop Culture, Popular Lists

Gin and Juice and Lists. In That Order.

It’s Sunday evening, it’s the week before Halloween, it’s time to look at the big news of the week and how it relates to lists that were written on Ranker.com! (I know, just what you were thinking to yourself only moments ago.)

Muammar Gaddafi’s Name Was Hard to Spell and Now He’s Dead

If I had to sum up the Internet’s reaction to the death of long-time Libyan dictator Muammar Gaddafi, that would be it. But if I had a bit more time to expand on that, it would look like this list of Internet Reactions to Gaddafi’s Death. They range from the humorous to the sardonic to the sardonically humorous, with most of them fixated on Gaddafi’s bizarre personal style and peculiar appearance, rather than, say, his human rights record. Such is the Internet.

Also, because it wouldn’t be the Internet without constant pop culture references being run into the ground, Gaddafi’s death was also another chance for everyone to get “Back to the Future” out of their system. Oh, and was this yet another excuse to resuscitate the zombie-like “Chuck Testa” meme? Nope. Oh, I mean, yup.

The Most Influential Contemporary Americans. Besides Octomom, Of Course.

This week will see the release of the Steve Jobs biography by Walter Isaacson, who enjoyed unprecedented access to the late Apple founder and International Turtleneck of Mystery. Everyone’s buzzing about the huge revelations said to be contained between the book’s covers. For example, did you know Steve Jobs was the one who suggested to Kris Kross that they wear their clothes backwards? It would be weird if you did know that, because I just made it up. So, just saying, one of the two of us is lying.

More discussion of Jobs and his importance to global technology and innovation got lots of Ranker users thinking… who are the most influential, important contemporary American thinkers? The late 20th Century and early 21st Century figures who have had the most impact on the way each American citizen lives and thinks. (We’re remaining fairly vague about exactly what “contemporary” means, but most of the folks on the list seem to date from about the 1980s and on.) Jobs, obviously, ranks pretty high, as does fellow technologist Mark Zuckerberg. Also notably on the list? Mike “The Situation” Sorrentino. OK, fine, he’s in 80th place, and yes, I may have put him on there myself. But he made the list folks.

Don’t think he’s influential? How many of you were just compelled to vomit a bit in your own mouth? I think I’ve made my point.

AND SPEAKING OF LAME REALITY TV STARS…

That’s what we in the business call a segue, folks.

“Jersey Shore” wrapped up its fourth season this week, with the cast members departing from their borrowed home in Florence and the entire continent breathing a huge sigh of relief. (Yes, there’s that whole imminent threat of economic collapse thing, but at least they get to face it Snooki-free!)

All of this begs the question… as much as it’s hilarious and fun to hate on the “Jersey Shore” kids… are they really the most vile, loathsome characters reality TV has brought into our homes? Are there people out there more insipid, banal and hateful? This crowd-sourced list of the Worst Reality TV Stars attempts to answer that very question.

Just going to put out there… Kim Kardashian qualifies for this list. I know my Rankers pretty well, and I’m thinking she’s probably going to be tough to beat. Smart money is on at least one Kardashian making it into the Final 3. Just based on numbers alone, they’ve got to like their chances.

And while we’re rating the worst of TV’s cheesiest genre, check out the crowd-sourced list of the overall Lamest Reality Shows. Or don’t. You ain’t have to take my advice. I’m not here to make friends.

Happy Birthday to Snoop!

And finally, Tha Doggfather himself, Calvin Broadus, better known as Snoop Dogg, turned 40 years old this week. He’ll celebrating with a tall, cool glass of Gin and Prune Juice. No, but seriously, though, he’s still obsessed with the chronic. Chronic back pain. What, we have time for one more? OK, he’s still asking people “What’s my name?,” but only because he’s genuinely forgotten.

And if you don’t think three solid one-liners is enough effort to earn a click-through to this list of Snoop’s greatest music video hits, well, then you’ve got a lot to learn about being a solid Internet citizen, my friend.

Fine, one more. Years of constant blunt smoking means that now his lung function is dropping like it’s hot. There, see? You got greedy.

by    in Pop Culture, Popular Lists, Trends

Is Michael Blakey the World's Sexiest Man?

Part of my day-to-day job at Ranker is keeping an eye on the new lists that come in from the thousands of users who visit the site every day. Over the past week or so, I’ve started seeing a name pop up on a bunch of these new lists, a name I didn’t recognize, and that seemed out of place much of the time. That name is Michael Blakey.

Michael Blakey portrait

Blakey appears on this exhaustive list that came in of the world’s best drummers. And it totally makes sense that he would be here, because Wikipedia tells me that Mr. Blakey is a drummer, music producer and promoter from London, England. Fitting that he’d appear on such a thorough, 860-name long list of drummers, wouldn’t you say?

But I first noticed Blakey’s name the previous day, when not 1, not 2, not 3 but 4 TOTAL LISTS came in with the name Michael Blakey on them. That’s kind of extreme for a figure that, while he has worked with some prominent names and seems to be enjoying some level of professional success, doesn’t really feel like a celebrity of quite that magnitude.

Still, I suppose it would be possible for 4 lists from passionate drumming/music production fans to come in on a single day. But these lists are… different. Here’s one, for example:

20 Hottest Hollywood Hunks

Michael Blakey, the man pictured above, appears at #1 on this list, narrowly beating out Brad Pitt and Zac Efron. Quite an achievement.

Also, check out these comments that were made on Blakey’s picture on the list:

JanetMcgally there is the name of the user who created the “Hottest Hunks” list. That other user, EverGreen? In a huge, shocking coincidence, it turns out they are the user who made the “Best Drummers” list I mentioned above! Two huge Blakey fans who would love nothing more than to gawk at the object of their mutual affections sans clothing! And they found each other, thanks to Ranker! I could not be more pleased…

But just to be completist, let’s take a look at another list Janet made that day…

Top 10 Sexiest Male Musicians Ever

Blakey claims the top spot here. #1 with a bullet, narrowly edging out Steven Tyler and Jon Bon Jovi for the top prize.

And what’s this? ANOTHER list from an entirely different user, also listing Michael Blakey in the “Top 20 Hollywood Celebrity Hunks,” also written on that same October afternoon? Notably, this time, Blakey comes in #7, not #1. He’s taken down by George Clooney and Colin Firth in the top two spots. We do, however, get some more insight into the source of Blakey’s reputation for raw animal sex appeal.

Michael Blakey was named as one of the 20 sexiest musicians in the World by Melody Maker Magazine in the mid 90’s. Was a recurring feature model for GQ magazine (Gentleman’s Quarterly) Europe from 1993-97 and referred to as “The Perfect Build” Michael Blakey listed in the top 10 sexiest musicians of all time in 1996 by Euro music magazine.

So, yeah, this comes from Melody Maker Magazine, people. Recognize!

I saw all these lists come in, of course, and noticed the name “Michael Blakey” on all of them… but I’ll level with you folks. I sort of assumed that Michael Blakey was some uber-hot European musician of the moment, and that I was simply ignorant of his career, up-and-coming as it was. I didn’t realize that this was ridiculous and not particularly true until just today, when “The Top 30 Hottest Male Celebrities” wound up on my screen.

Again, Blakey here ranks in 7th place. Between David Beckham and Zac Efron. Directly above James Franco and Tyrese. This is the photo that now accompanies his name, thanks to dedicated user EverGreen (that’s right, the same user who made the Greatest Drummers list AND another Hottest Hunks Blakey list.)

Blakey at the Piano

I recognized finally that something might be amiss, did a little bit of digging, and ended up discovering the story you have just read. I also noticed Michael Blakey’s Twitter feed, on which he’s crowing about finally taking that smug Brad Pitt jerk down a few pegs:

@ProducerMichael

He truly is #1. You can’t argue with the Internet.

So what to make of all this? And how should Ranker respond? Obviously, we want accurate information on our site, so if someone is coming to find a list of the 20 Hottest Hollywood Hunks, we want them to find exactly that, and not 19 famous Hollywood hunks mixed in with a relatively obscure music industry guy who probably looked pretty alright back in the mid-’90s. (You be the judge!)

But at the same time, we don’t want to discourage epic Michael Blakey fans (or, we’re not saying this is true but come on everyone is thinking it maybe Michael Blakey himself) from coming to Ranker to have their opinion heard. That’s what the site’s all about.

So what would you do in this situation? And should we send this post to Michael Blakey? I hear he’s on Twitter. And that he’s hotter than Brad Pitt.

by    in Popular Lists

Everything Sucks on the Lists of the Week

Ooh, does that sound too negative? Not sure anyone’s going to want to click on that link. Oh well, too late now.

At Ranker, we try to accentuate the positive. Like in that old song. “My Favorite Things.” Anyway, that’s why you’ll see a lot of Ranker lists posted on the front page, and around the Web, for “Best Of” lists. Those are huge. Everyone wants to hear the best bands, see the best movies, wear the best brands and eat the best shark recipes available. (Yes, of course that’s a thing.)

But a lot of the most interesting lists aren’t about the Best stuff that’s out there. They’re about the Worst things in life. And it’s about time we stopped being so prejudiced against Worst Of lists, which in their own way, can be just as informative and entertaining as the other kind. (Not to mention dryly amusing, when done properly.)

So here’s a quick rundown of the Best of the Worst Ranker lists of the moment. Well, wait, they’re not the Worst lists. They’re the Worst-Of lists. The Best of the Worst of Ranker lists? No, that just sounds weird. Damn… this blog post sucks…

The Worst Fashion Trends of All Time

The CrowdRanked list that asks the question: “Which was the worse crime against decency and good taste? The mullet or the jegging?” I know, it’s tough…

Personally, I’m a bit offended that my own suggestion – shutter shades – isn’t doing better. Is there ANYONE besides Kanye West and maybe the occasional Asian DJ who thinks shutter shades still look cool?

This is the Wikipedia file photo for the concept of “shutter shades.” The Wikipedia editors are trying to tell you to stop wearing them in the only way they know how.

Because this is a CrowdRanked list, you can actually continue adding new suggestions on there by making your own list. I’m not sure if you can top Hammer Pants or Crocs in terms of most widespread, egregious fashion disasters… but I welcome you to give it a try.

The Worst Oscar-Winning Actors Ever

It’s sort of commonly understood that everyone who wins an Academy Award must be hugely talented. Even if maybe they didn’t deserve it for the thing that actually won, as when Scorsese won an Oscar for “Departed” that was largely seen as a retroactive award for his entire filmography… it’s hard to knock Oscar winners in general as being a talented crop of people.

Having said that, a number of the past winners of the Best Actor award (and really, in every acting category) didn’t exactly go on to win the same manner of accolades for their entire careers. So it’s time to look back at all the Best Actor winners and pick out the ones who, perhaps in retrospect, maybe shouldn’t have that trophy on their mantle.

Hey, Roberto, how big do you think your chances are of taking the #1 spot in this list?

Yeah, seriously, what the hell was going on that year? A romantic comedy set at a concentration camp? That really worked for you, America of the 1990s? It’s like, for a few years there, someone put Dexter in charge of Miramax or something. That is just grim.

The Dumbest Reality Shows on TV

It’s hard to straight-up do a “Worst Reality Shows” list… because some of them are so bad they are actually pretty good. That’s kind of the point. If you’re watching “Hoarders,” you’re probably under no illusions that this is going to be an hour well spent, expanding your horizons such as you would when reading a great novel or learning a new skill. You just want to see some losers living on top of rodent skeletons so that you can go to sleep knowing at least 2 people out live a lifestyle even more off-putting than your own. I get that.

Still, we can all agree on some common ground, that some reality shows are just smarter than others. For example, some reality shows don’t feature Snooki. So there you go right there.

Don’t worry about it, though… One day, all TV shows will feature Snooki. Here she is auditioning for Andy Rooney’s recently-vacated “60 Minutes” spot.

Unsurprisingly, “Toddlers and Tiaras” and the Kardashian family have been performing strong right out of the gate. I was sort of surprised to see how many “classic” reality shows had made the list, though. Considering that most reality TV is designed to be immediately satisfying and then extremely disposable, it’s amazing this many people even recall “Temptation Island” or “The Ashlee Simpson Show” enough to hate them. And yet… here we are… I’m so proud of all of you for hanging on to your disgust over the years, even the decades.

Occupy Wall Street: The Worst Protesters AND the Worst Reactions

Finally, a pair of lists about the “Occupy Wall Street” movement that has captured the American public’s fascination and attention this past month. (At least, during all our spare time in between Internet searches for a scorpion jacket like Ryan Gosling wore in “Drive” that we are convinced will make us the hit of the Halloween party even though every third guy is probably going to show up in one of those.)

Yes, a pair of lists. Because I don’t want to post just one political list, and it happens to lean to one side of the spectrum or the other and we get ones of dozens of e-mails from angry people about how Ranker hates the Constitution and Ranker’s killing 3 acres of rainforest every second and websites for list-making were Leon Trotsky’s idea originally anyway. Cause none of us need that.

So first up is a list of silly videos in which Occupy Wall Street protesters (and other sympathetic protesters from solidarity movements across the nation) demonstrate their not-exactly-100%-firm grasp on the economic issues at stake.

Like this guy, who’s seriously upset that Radiohead didn’t show up to play at the protest, as was promised. He’s basically holding a side protest at the protest about how he didn’t get to see Radiohead for free:

Which is weird because exactly how is Radiohead considered protest music anyway? It’s hard to really get your righteous anger on to, say, “No Surprises.”

And for those of you who firmly support the protesters and don’t at all like the idea of a list mocking them, check out this guide to the most unhinged mainstream media reactions to the OWS movement. It includes gems like this clip of “Fox and Friends” referring to the protesters as criminals and drug users:

Seriously, what is up with that show. Next, they’ll be inviting the children of legendary country music stars on to come on and compare Obama to Hitler.

by    in Trends

Lists of the Third Week Before Halloween!

Yes, it’s that time of year again, when everyone dresses up in costumes, celebrates the macabre and eats entirely too many sweets. Well, OK, it’s not EXACTLY that time of year yet. It’s the time of year when impatient types start putting up Halloween decorations and everyone else goes to see 8 Ryan Gosling movies in a row. But… close enough… We need to start promoting these Halloween lists NOW if we hope to compete with best-haunted-houses-in-us-free-iphone-now.html or what have you.

Plus, you’ll need some extra time to actually figure out what you’re going to go as this year, so you’re not stuck at the last minute throwing together a lame, half-assed, possibly racist Antoine Dodson outfit like you did last year. (Anyone else wondering what this year’s official half-assed last-minute meme costume will be? My money’s on Nyan Cat or the Rent Is Too Damn High guy.


Our children can’t even afford breakfast, lunch and dinner. Or proper fake beards, for that matter.

But think of the difference a bit of EFFORT can make. If you need ideas, perhaps your favorite celebrity can provide costume inspiration? Or maybe you’re a discerning hipster in need of something both time-consuming to create and appropriately ironical? Ranker’s guide to Hipster Halloween Costumes can help.


This is Brian from Ranker. I’m putting this picture here because, next year, we’ve convinced him to actually wear a Halloween costume rather than normal work clothes, seen here.

But maybe you’re lazy and you like to occasionally work up a nice batch of neck sweat. (Hey, no judgement.) You’ll want to peruse this fine selection of the scariest Halloween masks. Because nothing says “I have crippling social anxiety” quite like showing up to a Halloween party wearing headgear that prevents you from speaking or making eye contact with anyone.


Remember, kids, Dr. Tongue may LOOK scary, but he’s more afraid of you than you are of him.

And as long as we’re getting the Halloween planning out of the way early – so we can spend the next 3 months doing CHRISTMAS planning, obviously – it’s about time to start considering the annual Halloween party. And what’s the biggest problem facing all Halloween parties? Besides the fact that it’s the one occasion per year by which you are legally mandated to actually pay money for candy corn? Of course, it’s a lack of appropriately themed music options.

I mean, honestly, how many times can you subject your guests to Donovan’s “Season of the Witch”? We’re talking 12, 15 tops.


If it were “Hurdy Gurdy Man,” I MIGHT make an exception and upgrade it to 20 times. Might.

Our Open List of the Best Halloween Songs includes a number of novel suggestions, and even allows you to add more ideas of your own, in case we forgot one. (Yes, “The Purple People Eater” is already on there, despite no one ever actually opting to listen to that song voluntarily in the sum total of human history. PROVE ME WRONG.)

But I realize now that I’ve been leaving out a large group of potential Ranker fans from the discussion… those who prefer to skip the parties and trick-or-treating and retreat to their homes for horror movie marathons and werewolf role play in the bedroom. (What? That can’t just be me.) While you’re configuring your Netflix play list (or your Qwakster or Flickquick or Bisquick playlist or whatever they’ve decided to call it now), be sure to check out our CrowdRanked guide to the Greatest Horror Films Ever to make sure you’ve seen all the classics.

I bet a bunch of you haven’t even SEEN “Serpent and the Rainbow.” Have you? Don’t you lie to me…


It features Bill Pullman fighting zombies. What are you waiting for, a formal written invitation?

And because we’re not ONLY about traumatizing young children, here’s an alternate list of more kiddie-appropriate scary movies. And yes, we included “Beetlejuice” even though he visits that ghost brothel in one scene, and we’re pretty sure Keaton drops at least one F-bomb in there. Cause your precious little darlings can handle it and that movie’s awesome.


It’s this scene and he says “Nice f-ing model” and then there’s a honking noise. Just need to make sure you guys know that I know. OK, I feel better.